Car customization isn’t only for car collectors, car racers and car fanatics. Today, tons of people who have never customized a car before choose to perform simple tweaks on their vehicles, to add a touch of personality or improve functionality.
I recently had the opportunity to sit down with Farhan Mirza, President of BAFF Consultants Inc., to discuss vehicle customization by original equipment manufacturer (OEM) automakers and its impact on the supply chain of the future.